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Business Cases for Info Pros: Here's Why, Here's How
An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.
De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the "problem, need, or opportunity" to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents.
de Stricker, Ulla. Business Cases for Info Pros: Here's Why, Here's How . Medford, NJ, CyberAge Books, 2008. 120 pp.