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The Accidental Library Marketer
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but theyve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey - longtime editor of the Marketing Library Services newsletter - reveals the missing link between the everyday promotion librarians actually do and the real marketing thats guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
Dempsey, Kathy. The Accidental Marketer. Medford, NJ, CyberAge Books, 2009. 312 pp.