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Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done
Edited by Michelle Manafy and Heidi Gautschi


Generational differences have always influenced how business is done, but in the case of digital natives-those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance.

In this fascinating book, Michelle Manafy, Heidi Gautschi, and a stellar assemblage of experts from business and academia provide vital insights into the characteristics of this transformative generation. Here is an in-depth look at how digital natives work, shop, play, and learn, along with practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.

Manafy, Michelle and Heidi Gautschi, eds. Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done. Medford, NJ, CyberAge Books, 2011. 408 pp.

2011/softbound
978-0-910965-87-3 $27.95