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Marketing Your Library's Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians

by Marie R. Kennedy and Cheryl LaGuardia



When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes
  • seven complete programs from both public and academic libraries;
  • an examination of the e-resource life cycle;
  • cutting edge guidance on COUNTER usage reports and other web analytics;
  • advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
  • a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
  • numerous examples of well-executed plans and outcomes.
This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.




Kennedy, Marie R. and Cheryl LaGuardia. Marketing Your Library's Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians. Chicago, ALA, 2017. $62.


ISBN-13: 978-1555708894

Kindle ed. available.